Customer Activation Manager

Job Description : Trade Marketing Manager Fixed Term Contract for 1 year Desirable start date March or April About the Role The Trade Marketing team works closely with our key account and sales team to understand the needs of customers, shoppers and guests, as well as working closely with our brand teams in order to follow brand strategies. In this role you will sit right at the heart of business, collaborating with internal and external partners to ensure they have all the insights, growth drivers, and tools needed to deliver stellar execution of our commercial plan. Your influence will shift consumer and shopper behaviour to achieve Diageo’s financial and market share ambition. You can demonstrate your strategic competence in a dynamic environment. If you are looking for a commercial role with significant business impact, this one is for you! Responsibilities include but are not limited to the following:

• Understand customer and brand needs by channel to pinpoint the activation priorities that deliver the greatest impact
• Build the activation plans around the shopper marketing activities by channel by programme and activity fostering into the one commercial plan
• Guide the sales force briefing of the commercial calendar ensuring the team is fully equipped to win with the provision and selling tools and assets in line with customer activation timings
• Ensure robust M&E is in place to develop comprehensive understanding of behaviour change and corresponding drivers of financial performance
• A&P planning and monitoring
• Lead, manage and develop a set of external partners

About You

• 5+ years’ experience in FMCG business, in Sales, Customer, Trade, Shopper Marketing
• Knowledge of On-Trade/Off-Trade market and hospitality industry
• Passion for creating experiences for customers and consumers
• Problem solver and teammate who can deal with ambiguity and adapt quickly
• Experienced in handling several brands at the same time
• Fluent in Dutch and English

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying. Worker Type : Fixed Term Contract (Fixed Term) Primary Location: Amsterdam Additional Locations : Job Posting Start Date : 2023-12-05